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There is no doubt that Instagram is a leading social media platform today. It is widely used to promote businesses nowadays. If you have a large and strong base of followers on Instagram, then chances are that more people will notice your brand and follow you. As your followers like, share, and repost your content on Instagram, you increase your popularity.
One of the instant and easiest ways you can use to get maximum real likes and real followers at a minimum time is to buy Instagram followers. It will grow your audience quicker than if you have to do it yourself one by one.
Buying followers shouldn’t be your only strategy though so here are some of the best tips I have read online to help you get more followers naturally:
1) Decide what story you’re going to tell
No matter what industry your business is in, you have a story to tell that is perfectly suited for a highly visual social network like Instagram. A compelling narrative in your content will give it a sense of purpose and can inspire word-of-mouth from your current community, making your Instagram account more attractive to new followers.
Satisfy curiosity by showing followers how your product is made, share the perspective of an employee to humanize your brand, or position your brand in an aspirational way by showcasing the lifestyle or achievements of your customers. You don’t have to limit your Instagram strategy to only one of these groups. Most successful brands will tell all of these stories at once in different ways and perhaps across different social channels.
2) Gain more Instagram followers by making your Instagram account more visible
- Announce your Instagram account to your followers on Facebook, Twitter, Pinterest, or any other social network you’ve already built a following on. Consider boosting these posts with paid advertising to ensure that more of your followers make it to your Instagram account.
For example, Sony Mobile directed their Facebook audience to their Instagram account in this post by focusing on a specific product. This gave their audience a clear reason to follow them on Instagram. They also used a custom URL, allowing them to track success by comparing the number of clicks on the link with the number of new followers they gained on Instagram. - Link to your Instagram account on your website, in your email signature, and in newsletters so that more people in contact with your brand online can find you on social media.
- Follow people and like or comment on their photos to increase your visibility within Instagram.
- Use relevant hashtags to help your content appear in searches. (More on this in the next section.)
- Embed your Instagram photos in your blog posts.
3) Create good Instagram content to grow your Instagram following
This may seem like a no-brainer but it can’t be stressed enough: the better your Instagram content is, the more likely you are to get more Instagram followers. Posting photos that are blurry, branded inconsistently, or simply not interesting provides no incentive for people to follow you. Here are some guidelines for improving your Instagram content strategy.
4) Find the best time to post
5) Post consistently- There’s no magic number for how often you should be posting to Instagram, but a recent report from Simply Measured noted that “60 percent of top brands publish at least once a week.” Keep in mind that the goal is to ensure your photos appear in the feeds of your followers so they can interact with them. That activity will then be visible to their followers, which increases your chances of getting new followers. Your followers want to see content from you—after all, that’s why they followed you in the first place. Don’t leave them hanging by posting on an inconsistent basis.
6) Use hashtags- Including relevant hashtags in your captions will help your posts appear to people who may not already be following you, but are searching for photos related to your brand on an industry.
7) Get creative with video- Instagram is the perfect place to take advantage of video, a trend that is only continuing to grow and dominate social media. The brands that are leading the pack when it comes to Instagram video are attracting new followers through user-generated content, fun and innovative videos that showcase their products, DIY tips, tutorials, and content that piques (and satisfies) curiosity.
8) Get more Instagram followers through contests and campaigns
Contests
Running contests on Instagram can help further grow your audience, drive traffic to your website, and even help you sell product. To enter the contest, ask people to either follow you, like, comment on one of your photos, use a specific hashtag, or repost one of your photos. Encouraging user-generated content as part of your contest will help you reach more people. Those who don’t follow you already will be exposed to your Instagram account through a post created by one of their friends, which is an effective way of building trust with new followers.
Benefit Cosmetics has successfully used Instagram contests to tie together the online and offline experience of their customers. For a recent campaign, they partnered with beauty retailer Ulta to run an Instagram contest that encouraged users to share a selfie after a visit with a brow expert at a local Ulta store. By following the @BenefitCosmetics account and posting their selfie using the hashtag #browbestie, the customer would be entered to win a year’s worth of brow service as well as $250 in Benefit products.
This contest achieved three things: it acted as an incentive for new followers, it showcased and promoted the in-store experience, and it rewarded the community for an online behavior that came naturally to them.
Campaigns
Incorporating Instagram into your overall marketing campaigns can help you gain new followers and connect the offline and online experience for your customers. For example:
- Run a teaser campaign that is exclusive to Instagram and slowly reveal an announcement, such as a new product or service.
Taco Bell announced they were going to begin serving breakfast in a quick Instagram video that was fun to watch, showed the product, and got their audience excited.
- Use Instagram to provide coverage of live events including conferences, community gatherings, or in-store promotions.
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