I’ve never bought Instagram followers because I was fortunately enough to be taught by Petrica Mercorea that what I would get are followers that do not engage and are ultimately meaningless.
Instagram for me is a content network for sharing inspiring images, life events, and for our team, a place to share our startup’s story in images.
Business-wise, it’s a way to keep exposure steady and growing, to stay relevant and on people’s minds.
Whether it is for you, an individual, or to build a brand’s Instagram followers, the answer is the same: without running ads in Instagram, and when you can only include one link in your Instagram profile, what you need to do with your posts, your IGTV and Instagram Stories is create exposure for yourself, a brand, an organization, a social movement - or whatever you want to proliferate. You need to make your posts discoverable through hashtags.
So, hashtags get my posts found, right? What have you got that is so different from everyone else’s answers, then…?
You are going to read answers from people suggesting many things to do with hashtags, because hashtags get your posts discovered. They get your posts found, liked, commented on and, the help you to grow an audience; hashtags get you followed.
As the founder of RiteKit, of which RiteTag is one of the tools for social media optimization that we offer, what I can tell you is that whether you spend a lot of time on hashtag research or next to no time at all, your results will be similar.
I thus suggest that you use our instant hashtag solution, RiteTag Pro. It comes with a browser extension (Chrome/Firefox/Safari) and a mobile app (iOS and Android), and it provides hashtags for each individual image that you either have uploaded to Instagram, or plan to upload to Instagram.
Using relevant and engaging hashtags, hashtags that people click on for results (posts) and hashtags that they search in the Instagram search field: this is your most important weapon to employ.
At RiteKit, we rely greatly on hashtags for the growth of our reach in Instagram and, as part of our social marketing plan, we count on the tremendous exposure which leads to interest, which leads to the proliferation of RiteTag as well as our other products.
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